An amazing messaging app, Viber has launched Games worldwide in a strong partnership with leading game developers. There are total three games for users in Ukraine, Israel, Malaysia, Singapore and Belarus. These are actually standalone apps which can be downloaded from iTunes or Play Store. These apps include Viber Candy Mania, Wild Luck Casino and pop that link up to Viber. In addition to this, users can send game invites through Viber and they also have the chance to know the name of games their friends are playing.
With this move, the company looks forward to increase some user engagement along with cashing in through in-app purchases for additional lives, power-ups as well as coins. Currently, this messaging app is making a lot of money from games, sticker sales and lastly, international calling plans.
The app was bought by Rakuten for $900 million and has also launched Public Chats, allowing users to have a look at celebrity conversations. Viber Games has attracted millions of players and in order to boost the gaming capability, it has acquired Nextpeer, allowing developers to incorporate social features into their games. According to the Viber CEO, Talmon Marcos, Viber international user base currently stands at 236 million active monthly users and also added that Wonderball and Rude Rider racing game are the newly launched games and this gaming platform continues to grow.