Business or trade or commerce is something that has been in being since the primitive man was on this planet. It started with the barter system that involved exchange of the essential commodities. Then gradually this process took a leap ahead with the invention of currency and since then the rest is the history. Indian mythology has been respected worldwide and not many of us know that the practices done in ancient times in our country have attracted the people from the different parts of the globe. Let’s explore how Indian mythology correlates to the modern day business.
In ancient times, Indians use to do yagnas in order to please the deities. They made offerings to the fire and in return the chosen deities fulfilled their wishes. It is comparable to modern business as today the business owners sacrifice their money, time and energies to their business in order to keep their customers happy who may be called deities in the modern business. In rituals, it was expected that the ‘devtaa’ would come and grant them wishes and in the modern world, the customers are required to perform this duty.
Deities have different faces in business as they may be your vendors, shareholders or investors, whatever their form may be, but the moral of the story is ‘ if you make them happy, they would make you happy.
Additionally, there is a lot to learn from Hindu mythology. Like whenever an offering is made to the god, a word ‘Swaha’ is exclaimed, that simply means that these things are never going to come back. In the same way, when you put efforts, money and resources to any business or startup as it is called in modern days, it is not going to come back. The same principle is taught to the budding managers during the course of MBA and it is known as ‘Sunk cost’. Sunk cost, once invested should be forgotten and maximum energy should be utilized to provide the best services so that the customers stay happy.
Now, when we have discussed about the sacrifices, we should focus on ‘Vardaan’ that is the outcome of any ‘yagna’. In our context, the result is in the form of ‘ROI’ or return on investment. This is the reward that any business owner receive in lieu of the services and the investments made on his or her part. Various resources are spent on building a business and recognition and results are awaited only once the work has been done wholeheartedly. First, you invest and then expect returns.
One more thing that old rituals teach us is that whenever an ‘ahuti’ was made, various ‘ shlokas’ and ‘mantra’ were chanted to please the deity. These recitations were chosen with utmost care and chanted in a prescribed manner. The same way, your product alone won’t do the miracle, instead you have to communicate your ideas and your product in a very effective tone and manner to the right person at the right time. You should have different pitch decks for different customers as in the case of different mantra for different occasions.
So friends, these were a few of the facts and practices that Hindu mythology has taught us and they can be used very effectively in the modern day business.