On May 18, 2016, developers attended Google’s biggest annual event, known as Google I/O at the Shoreline Amphitheatre in Mountain View, California. Here, Google shared with the developers and the press, what it is coming out with for its numerous properties, including some for Mobile Payments API (Android Pay).
Making mobile payments through the mobile web easier
A new Application Programming Interface or API for Android Pay was widely discussed. Android Pay is Google’s proprietary mobile wallet or mobile payment system that allows customers to use their smartphones to pay for purchases made. The new API is aimed at making life for users easier while making mobile payments through the mobile web.
What the new API does?
The API takes all the information that is usually fed into mobile websites by users, while making payments and stores it in the device. This information can be easily accessed later as the API learns this information and brings it up conveniently the next time the user visits the website for making payments.
Enhanced capabilities of the new mobile payments API
The enhanced API also has the capability of identifying new information that users enter directly on the websites. It can also work independently of Android Pay to get this new information inputted.
The example showcased by Google was one with Shopify, an early partner of Google on this project on mobile payments API.
The API works like Android Pay for native applications. It gets a lot better in case you have the latest Android phones that come with a fingerprint sensor. On such phones, users can check out very easily with a single touch as the fingerprint scanner works like a verification or authentication system.
While mobile payments are gaining in terms of popularity, the time taken to log in all the information required for making payments on slow websites tests the patience of most shoppers. With convenient features built in Android Pay APIs and on other mobile wallets, usage is expected to grow dramatically over the next few years.
Getting the attention of developers
The API was one among several APIs and updates announced by Google. It highlights Google’s desire to introduce a variety of new use-cases to bolster the growth of its mobile payment system.
Growth also depends to a large extent on the developer community and their support. Pali Bhat, Senior Director, Product Management acknowledged the need for such support by stating “ Today, we’re enhancing our APIs, making it easier than ever for the developer community to easily and quickly integrate with Android Pay. With just a few lines of code, you can enable quick and seamless checkout to help increase purchase conversions and ongoing engagement.”
These plans are sure to have the developer community interested given that both Google and its mobile wallet Android Pay are significant forces with a big presence in this field. But, Google cannot afford to discount the numerous players in the field and the intense competition they bring forth. Moreover, a great number of mobile payment alternatives already exist on the market and are available to users today.
With more support from developers and more innovative steps by Google, the new initiatives will surely help Android Pay get new users into their fold and achieve bigger results.