Today, the most important device that you can use to make your life easier is a smartphone. This is because with such device, ordering food, booking a ticket or banking can be easily conducted. It is seen that mobile has greatly revolutionized the working of retailers and consumers also. As per the recent data, half the number of mobile users are using their phones for conducting a hassle-free purchasing. There is no exaggeration in saying that mobile retail has been exploding globally with Internet retailer anticipating that in the year 2016, worldwide mobile retail sales will reach $220 billion, witnessing a 53% increase in comparison to 2015.
Ways Mobile App Is Revolutionizing Shopping
With the help of your smartphone and data access on your phone, you have the chance to compare the features of two or more product from the comfort of your home. This way you can purchase the best product that suits your requirements.
Communication device like mobile phone allows you to call a friend in doubt. In order to eliminate any kind of mistake, send a photo to your friend. This ensures that you are buying the right thing.
You have the chance to conduct price comparisons in real time. There are many apps which you can install in your phone for checking the price. In this regard, RedLaser will enable you to scan the barcode of an item and find out its price at major retailers and several online ones, including eBay.
On the other hand, the mobile commerce report of Criteo provides deep-insights into consumer shopping habits and also the predictions for mobile commerce across the region. As per the report, the mobile device is looking forward to dominate the landscape of online commerce mainly in the Asia-Pacific region. 60% and 54% e-commerce transactions were recorded in Taiwan and Southeast Asia respectively. Moreover, the research of the company shows that mobile platforms acts as a primary means to drive ecommerce sales. On the other hand, A large number of regional purchasers are going online through a desktop or a mobile in order to both browse and purchase products and this enables mobile shopping dominates the traditional retail methods.
The report says that top retailers in Southeast Asia grew their mobile sales by 37% year-over-year. In Japan, South Korea, Southeast Asia and Taiwan, more than 80% of mobile transactions took place on a mobile phone, whereas 30% of such transactions took place on tablets.
Popularity of Mobile Shopping
Mobile commerce has reached a tipping point and is eliminating desktop purchasing as a large number of regional retailers are investing in mobile shopping platforms. Retailers should go one step further to create a truly seamless mobile and cross-device experience to engage users to a great extent. It is believed that brands that master the mobile trend will be able to stand out from competitors. Furthermore, in order to boost the revenue, retailers should combine a strong mobile web and app presence with effective mobile targeting strategies. With the growing popularity of mobile shopping, retailers are looking forward to have savvy, intuitive as well as useful shopping apps to give a streamlined way to shop on mobile devices. Apps attract more deals in comparison to other online shopping environments. Thus, mobile apps are witnessing higher order values than mobile web and desktop.