In its very first iteration Google Glass was a flop with consumers almost from the beginning. Wearable technology is the most recent technology but the sad thing is that most of the wearable device ultimately go unworn, and even boosters see no potential in the state of the current wearable market for consumers. In new technology, mantra to get it right first time has resulted in people accepting Google Glass as a flop technology. And, this has turned wearable market of Google Glass off.
Amid all the murk there’s one million dollar bright-spot for the wearable market. Industry of logistics and healthcare has emerged in the marketplace as a new boom for wearables. However, blue collar jobs that got skipped and are on the verge to diminish in the mobile revolution are becoming the hot space for smart glasses. There seems a lot potential and in business cases for things like a fitbit or smartwatch in the enterprise as well, but probably the largest market is smart glasses first, always.
Smart glasses on a customer facing use case probably aren’t as exceptional as it needs to be, but in stockrooms or storage facilities, smart glasses have a key role to play. Indeed Google has recently enlisted its ten partners for its “Glass At Work” program, including APX and Augmate. And, Healthcare applications are also showing spectacular results among smart glasses. Mobile solutions that include advanced health and fitness applications are all specifically designed to target the healthcare industry with their solutions.
Unlike Google, not everyone has given up on head worn computing for consumers. Many companies are seeing a huge potential in Smart Glass and thus, targeting many consumer markets.
And, to capture those consumer markets they are trying to deliver the absolute state of the art in head-worn computing. The new wearables launching are fully internet enabled with 4G and GPS capabilities. And, industry experts are expecting that the whole world is going to go head-worn, soon. Companies are developing wearable imaging devices for the military segment too. They are developing for thousands and thousands of handheld computers and headworn display systems for military services. Now, because of wearable technology, you can think of night vision, target identification, and anything else you might have seen in movies involving robots, aliens, and explosions.
By understanding the market of wearables, and troubles that Google has confronted with Google Glass, companies are coming up with some ground-breaking solutions.
What’s holding back the smart glasses market?
Google gave birth to Google Glass and is the one who brought some awareness to the head-worn market. But, there were several problems with the Google interface, which made Google Glass launch flop.
Some of the pitfalls that Google Glass encountered is forcing users to manipulate the Glass with their hands were one of them. As for consumers, hands free means they don’t need to tie up with their hands to operate the glasses. It needs to be modular and fully integrated. It should be able to stream video; you’ve got to support Facebook and Snapchat. It must have the ability to deliver augmented reality too, which is going to wipe across the earth like a tidal wave.
What won’t work is a bulky device that looks like it has designed for some other planet and keep people away from their real environment. If you want people to wear something that makes them look like a hammer-head shark, full of clumsy wires? Then, probably no, it’s never going to work.
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