A chatbot is defined as a software that impersonates a user or a service, allowing people to interact through a chat interface with textual or audio means. It provides businesses the chance to effectively reach out to an audience and engage them in conversations that might convert into esteemed customers. It is believed that functions that have great dependency on conversations such as customer service or immediate information access are good fits for chatbots across different industries irrespective of their size and nature. It is said that intelligent chatbots are a direct result of the convergence of numerous trends in consumer behaviour as well as technology.
There are chatbots with and without artificial intelligence and it is said that those with A.I. capabilities have the ability to learn, whereas, those without artificial intelligence capabilities are static computer programs. On the other hand, there are some groups that are uniquely positioned so as to offer strong chatbot solutions. In this regard, platforms such as Facebook and Skype immensely provide support to the implementation this technology. Moreover, Apple Siri and Google Now are some platforms which are seen as the main catalysts for the emergence of this concept.
If you are wondering whether your business needs a chatbot or not, listed below are some reasons why your business should consider using a chatbot:
Keep Your Customers Engaged With Your Business
As per digital marketers, engaging your valuable customers with your brand is very important. This is because the more you engage your customer the more business they give you. In this regard, chatbot can help you by making the engagement more interactive. For example, if you want to sell a new product or looking forward to get reviews for an existing product, you can simply dispatch this technology do the conversation for you and convince the user.
Simplify Your Offerings for Your Customers
There is nothing wrong in saying that sometimes your services, products or your business model may be complicated for your customers to understand. In such scenario, it can be used to help customers understand the benefits of your offerings in addition, with its help, you can explain the model step by step and if any clarification required then it can also be provided.
No Time Restrictions
Chatbots have the capability to perform instantly as well as effectively. It is seen that human interactions are generally restricted by time limits. This means that a smaller company cannot have a resource to answer emails or calls at 2 AM, but it is said that it can do such kind of job for you in a hassle-free manner.
If your business have customers all over the globe then it is important for you to provide day and night support, which is not possible. Hence, incorporation of chatbot is considered as the good replacement to the live support. It can satisfy the client request without making them wait till morning to ask their questions.
Hence, it can be said that it can perform a variety of tasks, making it perfect for every organization.