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Are You Preparing App Submission for Apple Watch?

Apple has always come up with something new that is a perfect example of future technology and has created a new chapter in terms of relationship between people and technology. With the announcement of Apple Watch, Apple has taken one step ahead to deliver innovative new experiences to its customers on their wrist. Apple watch will be available to its customers on April 24. By announcing WatchKit, Apple has provided a path to take the app world even further by extending and enhancing their functionality on Apple Watch.

How to optimize your WatchKit app?

Just Update Xcode to the latest release of Xcode 6, which includes iOS 8.2 SDK with WatchKit. And, use the Apple’s guidelines and best practices to optimize your WatchKit app.

Design : Get details and resources for designing a WatchKit app and follow the requirements mentioned in the Apple Watch Human Interface guidelines.

Development : Use the development tips and guides given by Apple to build a high-performance and user-centric WatchKit app, glance and actionable notification for Apple Watch.

App Store Metadata : Ensure that the metadata for your App Store product page includes your app’s new functionality and features of Apple Watch.

App Icon : Your WatchKit app icon should be visually similar to your iOS app icon to let users understand that both are connected. Get more details on designing icons for Apple watch from Apple Watch Human Interface Guidelines before uploading your app icon at iTunes Connect.

Keywords : Apple has given word limit of 100 characters that are shared between the iPhone app and WatchKit app. To maximize the number of words that fit in this character limit avoid terms such as watch and app. For more information on choosing effective keywords, read the App Store Product page.

Screenshots : Apple has allowed to upload up to five screenshots of your WatchKit app in addition to five iPhone app screenshots. WatchKit app screenshots used on the App Store should be 312 x 390 pixels. Use the full space for the screenshot and do not frame the screenshot in an Apple Watch.

As two screenshots are initially visible in the screenshot carousel, so we recommend using these two screenshot carousels to focus on the most important features of your app. Apple has also allowed ordering WatchKit app screenshots so that developers can demonstrate a sequence of interaction.

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App Name and Description

Apple said that your iPhone and your WatchKit app will share one name and one description. If your iPhone app includes a WatchKit app, glance, or notification, you are recommended to mention this functionality early in your description and include it in –What’s new section. And, do not include the phrase Apple Watch in your app name.

Using the name Apple Watch : Apple Watch’s app should always be written in English. Even if it appears within text of another language. Always write Apple Watch as two words with an uppercase A and an uppercase W. For more details on how to use Apple trademarks in your communications, read Guidelines for Using Trademarks and Copyrights.

App Preview

Your app preview may only use footage of your iPhone app, and footage must stay within the app. Do not change your preview to show your WatchKit app. Learn more about app previews.

Uploading Your App

Before you submit your app, make sure that it adheres to the app review guidelines, the version and build number are consistent, and it is ready to be released.

App Review

All iPhone apps with a WatchKit extension submitted to the App Store are reviewed based on a set of technical, content, and design criteria. Make sure to use our guidelines and resources before submitting your app for review.

Version and Build Number

Make sure the version and build numbers for your iPhone app, WatchKit extension, and WatchKit app are the same in the binary you upload.

Release Date

Once your WatchKit app is approved and released by Apple, your existing iPhone users will receive the app update and customers will see your WatchKit extension icon and description on the App Store. A small group of people who currently have an Apple Watch will be able to use your WatchKit app before April 24, so make sure your back end systems are ready. If you prefer your WatchKit app to be available only after Apple Watch is available to all customers, set your release date to “manual” and update it on April 24. For more information on submitting apps to iTunes Connect, read the iTunes Connect Developer Guide.


Jennifer Brody

Jennifer Brody is a SEO expert who help companies in building their businesses as well as in attracting new customers through web traffic. Apart from this, she has extensive experience in writing about mobile apps and all new technologies after doing thorough research.