What’s the frequency of using your smartphone? When you wake up, when you are standing in a queue, while you are travelling, in your lunch break. The point is, people today live in a world where everything is at your fingertips. You have to just tap at your smartphone and everything is in-front of you.
Each and every business needs to be mobile ready, especially small businesses as they are reluctant to start something new. We’ll cover a handful of tips to help get any (small) business go mobile.
1. Make your site mobile responsive
Having a mobile friendly website is a necessity these days and new businesses often don’t pay heed to this. In case you are unsure about this, you can check it easily by following the simple steps. Just open your site on computer, hover the cursor over the bottom right part of site while dragging to a small view. Your images and text should resize and they should be adjustable. If yes, then you are through and if the answer is no, then it is high time you should get a mobile responsive website. Even rankings of website on the page of Google are affected in case your site is not mobile friendly.
2. Get, set, go
Get a mobile add program designed for your small business. But Why? Well, the answer is simple, mobile applications are very common these days and they have become the backbone of smartphones. Mobile app companies solicit advertisements from various businesses in order to generate revenue and you should go ahead with mobile marketing techniques like push notifications, Geo-fencing and much more. This strategy would help you to stand apart from your competitors.
3. Mobilize your customers.
When creating a mobile presence for your business, always wear your competitor’s shoes. Try to know their strategy, know what they are doing, how they attract customers, what is their marketing strategy. As most of your customers are always on phone, take advantage of this and try to keep your advertisement mobile centric.
4. Be responsive, think native.
Responsive web design is good for bringing back your clients to your website, but how would your customers know about your latest offers? The best way to popularize your business is by placing advertisements on various mobile applications. One thing that you have to take care is that, place your advertisements on the apps that are relevant to your business. For example, if you have a business of florist, you can place your ad on matrimonial sites like Shaadikaroge.com. It is but natural that if a person is looking forward to get married, he or she would surely need your car decoration services. At the initial stage, you may contact small players and gradually you could move ahead.
Smartphones have paved the way for small businesses to shine like never before. With just a few advertisements and a little bit of market research, you would be able to pull a lot of revenue. So don’t wait anymore because opportunity is knocking at your door.