In this second instalment of our four-part series (you can read the first part here) , we serve up the remaining case studies and lessons that are needed to build a content strategy plan that will help you make your relationship strong with your customers. Let’s take a look on a few more case studies in this part:
Case Study #2: Content marketing is behind Hopping to $100,000 per month revenue
If you really want to study a recent example of grooming a business through your content marketing efforts, Groove is an amazing organization to start with.
If you’re unfamiliar with Groove, it’s a company that sell help-desk software. And, their business model includes a regular subscription model. Their users pay a regular subscription fee every month for getting access to their help-desk software.
You can check their Original case study here
Groove was too far from a struggling company when they actually began to work on their content marketing strategies, but in order to hit their goal of $100,000 in monthly revenue, it still had a long way to go. However, they started blogging quite back in 2013, but very soon they easily crossed their original goal. And, that proved the effect of content marketing on their sales:
Lesson #3 – Content marketing is not always a slow process to meet your goals (if you can do it aptly…): One of the factors that are very known for content marketing is – it usually takes time to generate results. Through your well-versed content marketing strategies, you can’t think of getting hundreds of readers overnight, but that doesn’t mean that necessarily you have to wait for months to get the right traction.
And, Groove’s content marketing strategy proved that. On their very first blog post they got more than 100 comments. And, it’s not surprising that they passed 1,000 subscribers from that single post. Groove’s case studies let us conclude that these aren’t the typical results. But we can achieve these results, if we have 2 things:
- A quite interesting and user-centric idea
- And, a well-versed promotion strategies
One of the key things that made for Groove’s content marketing strategy a great hit – was their ability to pitch the idea fully, which resulted in growing their revenue and value, both. Today even experienced marketers and publishers are interested in knowing their content strategy that made the company a great hit.
If we see the second part, Groove marketing and content team identified a ton of relevant influencers and found ways to connect with them. Then they leveraged the email-marketing strategy by sending a really well-crafted email to formally introduce their idea and blog post.
Hence Groove’s content marketing strategy teaches us that – if we want big and quick results, you need to properly implement content marketing tactics better than everyone else at least better from your competitors.
Lesson #4 – Be transparent if it adds value to your content: Groove’s transparency in terms of their market success and failure will definitely surprise you. But, now that transparency is more common these days. But Groove’s content marketing strategy took it a step further. They instead of just showing their elevated successes, like most of the bloggers do, Groove doesn’t hide much of their failures, too. Hence, we can definitely say that as long transparency adds value to the content, it can be included it for making your content more readable and interesting. They have shared all their experiments, even the failed ones. And, the idea behind sharing their failed ideas was to show how efficiently they overcame those challenges and achieved success.
Conclusion: Don’t be transparent just for the sake of it. If you think your transparency can add value to your content, be transparent.
Since Groove is known for its well-versed marketing efforts and experiments, the secret sauce behind their success is being transparent in terms of their experiment and stats that actually added a lot of value to their marketing efforts.
So, always decide which part of your business entices your users and readers a lot, and don’t be afraid to shed some light on that.
Lesson #5 – Be actionable, always: To achieve your business goals always try to be actionable. Just create content that is as user-centric and valuable as possible. Undoubtedly, it’s very complicated than it seems because there are many challenges and glitches that makes it tougher. There are many key factors that need to consider for producing valuable content, but none is probably as crucial as its ability to be actionable. And for delivering valuable content you need to understand your users and target audiences. As it will make you take appropriate action and achieve success with it.